We needed to help UHO (Ultra Hydrating Oil) stand out as a unique alternative to the de-facto category incumbent, so we began by leveraging what was already in the name.

It’s all about ‘U’. Telling a more personal, nurturing, liberating and empowering story of the importance of you being uniquely you. Celebrating how you have nothing to hide (and neither do we). Encouraging women to nourish and embrace the skin they’re in, embracing their individuality and the spirit of beauty that radiates from within.

We created a feeling of balance (not compromise) between the fact that this product contains the best of New Zealand nature (traditional native healing ingredients such as mānuka, kawakawa and kiwi seed oil), formulated with scientific precision, experience and expertise - and is clinically proven. Sophisticated, effective, natural and personal.