Our client had an idea for small, concentrated, soluble cleaning ‘pods’ or tablets that could replace many litres and bottles of traditional cleaning product. They asked us to help bring it to life.

We started with the enemy: dirty. Dirty design, dirty behaviours, dirty actions. In an industry that’s supposed to be about cleaning up, there was a clear opportunity to be a real disruptor to all this ‘dirtiness’. Plastic bottles dominate the shelves, resulting in an incredible amount of single use plastic waste. But not only that, 90% of home cleaners are simply water, making it incredibly carbon heavy to ship around the world.

The answer was all about bringing a brighter outlook through beautiful simplicity and genuine positivity. We created a new brand name Resolv - resolving a huge problem with a dissolvable solution. Bringing a sense of care, innovation, and a touch of performance.