Sit down Covid, there’s a bigger pandemic in the building.

Chronic diseases. In the US, they affect 6 out of every 10 people, and 4 out of every 10 will have 2.

As the western world seeks to reverse the health epidemic commonly associated with our increasingly sedentary lifestyles, governments and health service providers are shifting their energies to prevention rather than cure.

Worth knowing that it's estimated more than 80% of chronic diseases - obesity, diabetes, vascular etc - can be avoided through simple, personal lifestyle choices before any medical intervention or treatment becomes necessary (did you exercise today?). So how do you empower people to make the right choices?

You give them back control.

Enter CHIP. AKA: The Complete Health Improvement Programme, an 80-year-old industry respected and research-based transformational lifestyle intervention programme – perhaps just a little too complex for consumers to understand...

Our task was to unpackage all the lexicon and reassemble it as an accessible, human, relevant and commercially distinctive proposition for the US market.