Only Good. Leaving out, not putting in.

Only Good is an experiential line-up of natural, eco-friendly body washes and hand washes, for people who are looking to embrace a kinder way of cleansing and caring for their skin. Simply doing good, in a way that’s good for you.

Our challenge was to find new cues in a cluttered eco category and to help shoppers navigate the different product types and benefits that felt natural. The pivot point was the notion that Only Good stands out not through what they put into the product, but rather what they leave out. This led to a pure simplicity of approach in look and an honesty of narrative, where the caring nature of Only Good is something that becomes easy to care about and the natural presence of the brand in your home adds pride to place.