Finesse is a privately owned construction business, intent on building positive change to fight industry complacency.

They're a business building at the front line of multiple cultural challenges - nationwide housing shortages, price rises and rental demand; while Māori face worse outcomes, with homelessness increasing and home ownership rates falling. To add to this there is a growing expectation for green building practices, material shortages, pressure to reduce waste and speed of build impacting worker safety. A challenging environment.

We needed to build a brand that represented an ambition for a better way, a people and community focus with ground-breaking modular thinking practices. A platform that they could build on and grow into.