Every Educaid is a small NZ business that sources and sells educational resources and toys for young children. They believe passionately that hands-on learning gives kids the best start in life, and offer only high-quality, sustainable (i.e. wood not plastic) products to promote their brand.

Having successfully launched in schools and daycares, they wanted to expand their market to include selling direct to parents, across Australia and New Zealand.

To date, Every Educaid had applied limited branding. With their new market in mind, our aim was to give them a more consumer look and feel: something with true warmth and minimalism that would appeal to teachers, parents and children alike.

While we couldn’t change the name of the business, we were given carte blanche to recreate the brand.

Quality, simplicity and fun were our key drivers. A brand that combined learning and growth with accessibility, and reflected both the beautiful and functional nature of Every Educaid product.