déjà is the story of a new breed of pet food company with a light paw print on the planet. Both super nutritious and extremely ambitious. Howling at waste, but loyal to food saviours.  Made in collaboration with Foodstuffs New Zealand, déjà is built on a big idea – saving good human food from heading for the bin and cleverly re:serving it as quality pet treats. A brand with a vision where pet food is never at the expense of the planet. With just two key stakeholders - our pets and our planet. With zero waste, zero nasties and minimum impact it’s for ‘pet parents’ and early adopters who not only want to feed their pets well but are also conscious of the environment. 

déjà is a brand full of character and personality, just like our pets, where purposeful meets playful. A brand where pet personalities make the purpose more engaging. It talks to you, and goes green in an untypical way, makes friends with a chatty voice and a personality that jumps up and jumps out at you.